How to Use This Site
How do I search for a list?
There are two ways to search for a list. First, you can use the "Quick Search", available on all pages in this site. Simply type in a keyword you wish to search for, and hit the "GO!" button.
Second, you can use a "Power Search". To begin a Power Search, click on the "Search Lists" button on the left hand side of your screen to bring up the search form. Then enter as many or as few search criteria as you would like. The more criteria you enter, the more narrow your search will be.
What is the difference between a "Quick Search" and a "Power Search"?
A "Quick Search" and a "Power Search" both search the same list database, but a Power Search allows you to specify additional search criteria.
What is a list datacard?
A list datacard is a document with detailed information about a particular list including different selection criteria and pricing and update information.
How do I view a list datacard?
Once you have found a list that interests you using the search or browse functions, click on the "datacard" button next to the list name and description. The datacard will be displayed as a PDF file, and you will need Adobe Acrobat Reader to view it. If you do not have Acrobat Reader, you can download it FREE.
How do I read a list datacard?
There are several different parts to a list datacard. The image below shows the different sections, with an explanation of each below the image.
This is the name of the list.
This is the basic cost of the list, specific in cost per thousand ("M").
Base Price Minimum
The applicable base minimum. Selection charges and material are in addition to the base/minimum.
The total number of records available for this list. Sometimes will be broken down into sections.
A text description of this list.
Available Selection Criteria
You can specify criteria within the list which you wish to select the names by. All available criteria will be listed here.
Breaks the list count down into number of names per state.
Gives information about update frequency.
Gives information about how this list was compiled.
Basic List Format
This is the format the list is provided in, unless otherwise specified.
Additional Selection/Services & Pricing
Any additional pricing for selections or list processing services. "$15/M" would mean that the additional selection/service cost is $15 per thousand names. "$15/L" or "$15/F" would mean that the additional selection/service cost is $15 flat price for the order.
Available Delivery Formats
Shows all available delivery formats with pricing.
Phone Availability and Pricing
Shows whether or not phone numbers are available and what their cost is Per Thousand Names (/M).
How do I submit a list order inquiry?
Once you have identified a list you would like more information on using the search or browse function, click on the "order" button to go to the list order inquiry form. On the list order inquiry form, fill in all the fields then click the "Send Inquiry" button. In the List Comments, Selects, Questions box, submit any additional information you would like us to know about your list order. Be sure your contact information is correct, because that is how we will get your information back to you.
What happens after I submit a list order inquiry?
A Fred Woolf List Co. account executive will review your inquiry and any additional information you provided and contact you with exact availabilities and pricing for your list order. You may then complete your order securely and personally with your account executive.
About List Brokering/Rental
What does it mean to rent a list?
When you make a purchase through a list broker, you aren't buying the data as we traditionally think of a purchase. You are buying a one-time license to use the data for a specific purpose - you are renting the list. Special accomodations can be made if you wish to rent a list for multiple use, please contact us.
What is a list broker?
A list broker specializes in researching, sourcing, and acquiring targeted lists for their customers. A list broker works closely with thousands of list owners to provide you with exactly the data you want. A list broker simplifies your list rental experience by handling selection criteria, compiling lists, negotiating pricing, and administrating list rental agreements.
What is your guarantee?
We guarantee 95% of all compiled list names, and will refund the current minimum standard mail postage for each "nixie" in excess of 5% of the total mailed, with the provision that the returns must be in our hands within 60 days from the date the list was supplied. Guarantee does not apply to duplicate copies of lists, or to phone numbers.
How can I get my lists delivered?
We offer a number of ways to get your list data to you including Cheshire labels, Pressure Sensitive labels, Cartridge, Magnetic Tape, Disk, and Email. Each method has different pricing and will be listed on the datacard for each list. You can specify your preferred delivery method when placing a list order.
About List Selection
How do I select a targeted list?
To select a targeted list, you must first decide who your target audience is. Who do you want to contact? Who are your best prospects? Do you want people in a certain geographic area? Of a certain age group? Of a certain gender? Of a certain marital status? Does income level matter? Make a list of all of your criteria, then select a few keywords to search for a list by. Once you find an initial list, it may offer additional selection criteria for you to add to your criteria.
How do I figure out list pricing?
When you submit a list order inquiry, your account executive will give you specific pricing information for the list you have selected. In the meantime, for a general idea of the price of a list, take a look at the list datacard, specifically the pricing information area. The base price of a list will always be listed there. Pricing is generally given in price per thousand names (/M). Sometimes pricing is listed as a flat fee for the entire order (/L or /F). Be sure to note if a list has a minimum order. If you are adding additional selection criteria, add the price per thousand names of the selection criteria to the base price to get your total price. "$15/M" means that the additional selection/service cost is $15 per thousand names. "$15/L" or "$15/F" means that the additional selection/service cost is $15 flat price for the order.
How do I know how many names are available?
When you search for a list or browse the lists online, the total count of the list is always given. This is the total number of names available in that list. Oftentimes counts for particular selections are also given. The number of names in a list is also provided on the list datacard.
How do I know how many names I need?
This number depends on what you are going to do with the names. If you are planning on sending out a mail piece, base your list size on the number of pieces you want to mail. If you are planning on telemarketing, base your list size on how many calls per day you plan to make, what you expect your contact rate to be, and how long you want to call on a particular list.